Through a communication process, it reflects the capability of starting with the identification of the publics that will be addressed. Analyzing the potential interests on the issue of the communication helps to identify the publics. This week’s reading from chapter 11, ‘Internal and community relations’ described to us how simple principles can be applied to the corporate world to look in depth at one of its most important sector, its internal publics. The internal publics here were referred to two main groups: an organization’s employees and an association’s members.
I think the key points to remember from this week’s readings were how strong internal relationships can serve to enhance the organization’s overall operations and outcomes. On the other hand, we also need to understand how and what are the tools and channels of communication are to improve or maintain the internal and community relations of a company, in PR aspect.
Time and again, organizations and companies tend to forget that some of their largest, most influential or important constituents are on the inside of the big, which are their employees, board members or association members. Essentially, companies should look into the judgments or opinions of the internal publics as they interact with those of the external publics as well. The combination of the above can possibly help to identify and help in framing of the enterprise's communication. Tools or channels of communication like for example: distribution of company’s newsletters, notice boards or the implementation of intranets etc might be able to boost up of getting valuable response through the internal publics. Intranet, for instance, could be a popular means of communication from the management. With an email access that provides facility for feedback, an email can prove a morale booster to an employee who feels he or she is getting a personal email from the corporate boss.
The readings made me think more about public relations theory or practice in that communicating with the internal publics could be reflect like an "economic link” between organizations and its publics must also be considered. This is like a linked bridge that caters to a “win-win” situation. Due to the intense economic link between an organization and its internal public, the internal public appears as the “easiest” or first public from which a response is highly obtainable both regarding the analysis and definition of the product perception (image) and on the whole communication process that is carried out by the organization.
Organizations do have the need to pay ample attention in its internal public’s environment, especially the higher position designations. For instance, when an organization is threatened by an external or internal issue that stands to ruin relationships and damage business, plans and programs can be design to manage communication effectively. Whether in the public eye, or behind the scenes, I personally believe that appropriate strategies can be identify to continue to handle the business properly.
This chapter’s readings indeed reflect to me that public relations have its dynamic field of work and to observe the importance of public relations practitioners’ role as corporate conscience. Objectives of internal and community relations or communication process can be balance up by maybe considering some of the objectives like:
- Encouraging cooperation, empowering and teamwork.
- Enhancing performance - individual and global.
- Developing effective connection between the different departments (internal publics) across the organization.
3 comments:
Tools or channels of communication like for example: distribution of company’s newsletters, notice boards or the implementation of intranets etc might be able to boost up of getting valuable response through the internal publics. Intranet, for instance, could be a popular means of communication from the management. With an email access that provides facility for feedback, an email can prove a morale booster to an employee who feels he or she is getting a personal email from the corporate boss.
I totally agree with this paragraph. I have experienced the advantage of the intranet system within the department as a means of communication through one of my friend who is working at the SIA Engineering department. She forwarded me a number of interesting emails that her corporate boss had forwarded. It really does give the effect of brightening the employees' days by bringing a smile or even a laugh.
I totally agree with you on the need of opening up communication channels both internally and externally. A practitioner acts like a sensor between the organisation itself and between the organisation an its public.
However, although it is a 2 way thing, the presence of power does not allow the 2 way symmetrical model to be practiced fully. The organisation has the power to make the final decision.
I do agree with the fact that “strong internal relationships can serve to enhance the organization’s overall operations and outcomes”. I think organization members should have a strong bond among themselves so that they know what is going on, if no one is aware of what they have to do than the organization goal would be hard to achieve. Therefore a strong relationship is defiantly required for the PR team. Now as Juliana has mentioned if the PR team needs to that strong bond they would need to understand what tools they need to improve their relation. There is no point for the PR team to say that they need to have a stronger relation among them and not do anything towards improving it. So they need to identify the key factors that they need to work on so that they have a better hold on their ‘strong relationship’.
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