First and foremost, welcome and thanks for browsing my Public Relations blog.
I hope everyone had enjoyed the PR lectures so far. :)
The business world of today is extremely competitive. Companies need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media. The public are the buyers of the product and the media are responsible for selling it.
I think the key points to remember from this week's readings were that firstly, although public relations (PR) had several different definitions but however, till date, it is still an establish career in any field of work that can open doors for the future as communication is an essential tool. Secondly, the roles and activities involved by a public relations practitioner seems to be looking at the 'bigger' picture as well.
Public relations, as defined, (Grunig and Hunt, 1984: 6) is the management of communication between an organization and its public. Looking at the word 'public', it doesn't just talks about the general public but also refers to the various constituent groups and audiences. 'Publics', may be group as active or passive within individuals and internal or external within an organization. Frequently, PR companies aim to reach it objectives and hope that the messages bring across to public will be useful and sponsors to support their ideas.
The readings made me think more about public relations theory or practice in that people often have the perception of public relations as a group of people who spin everything. Spin can mean to turn around a bad situation to the company’s advantage. It is true that part of the purpose of public relations is to show the company in a positive light no matter what. Conversely, it had changed my impressions of the designation as a PR practitioner and think more highly about this job. They are not spinning anything, but providing consumers with more in depth information about products and services. Therefore, a well-structured PR campaign can result in the target market being exposed to more detailed information than they receive with other forms of promotion.
Like blogging, or even having my own PR blog had actually made me found out something amazing. Blogging, is the result of new Internet technologies that are quickly gaining widespread acceptance. For instance, blogs allow company employees, including CEOs and marketers, to post messages updating company developments and thus, serving as an important communication tool for public relations.
The roles play by the PR practitioners include namely a few like press agentry, promotions, communication, integrated marketing, crisis management, financial relations, sponsorship, fund raising and etc. Surprisingly, from the past till now, there are still journalists changing their track of field and becoming a PR practitioner. They are also matching to the job, as they do meet deadlines, need to gather up-to-date news and communicate excellently.
I thought I would be studying something mundane, like PR. However, it appeared that I had changed my opinion on that now. This module seems to even more interesting than what was expected.
I am looking forward for the upcoming lectures and tutorials. :)
I hope everyone had enjoyed the PR lectures so far. :)
The business world of today is extremely competitive. Companies need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media. The public are the buyers of the product and the media are responsible for selling it.
I think the key points to remember from this week's readings were that firstly, although public relations (PR) had several different definitions but however, till date, it is still an establish career in any field of work that can open doors for the future as communication is an essential tool. Secondly, the roles and activities involved by a public relations practitioner seems to be looking at the 'bigger' picture as well.
Public relations, as defined, (Grunig and Hunt, 1984: 6) is the management of communication between an organization and its public. Looking at the word 'public', it doesn't just talks about the general public but also refers to the various constituent groups and audiences. 'Publics', may be group as active or passive within individuals and internal or external within an organization. Frequently, PR companies aim to reach it objectives and hope that the messages bring across to public will be useful and sponsors to support their ideas.
The readings made me think more about public relations theory or practice in that people often have the perception of public relations as a group of people who spin everything. Spin can mean to turn around a bad situation to the company’s advantage. It is true that part of the purpose of public relations is to show the company in a positive light no matter what. Conversely, it had changed my impressions of the designation as a PR practitioner and think more highly about this job. They are not spinning anything, but providing consumers with more in depth information about products and services. Therefore, a well-structured PR campaign can result in the target market being exposed to more detailed information than they receive with other forms of promotion.
Like blogging, or even having my own PR blog had actually made me found out something amazing. Blogging, is the result of new Internet technologies that are quickly gaining widespread acceptance. For instance, blogs allow company employees, including CEOs and marketers, to post messages updating company developments and thus, serving as an important communication tool for public relations.
The roles play by the PR practitioners include namely a few like press agentry, promotions, communication, integrated marketing, crisis management, financial relations, sponsorship, fund raising and etc. Surprisingly, from the past till now, there are still journalists changing their track of field and becoming a PR practitioner. They are also matching to the job, as they do meet deadlines, need to gather up-to-date news and communicate excellently.
I thought I would be studying something mundane, like PR. However, it appeared that I had changed my opinion on that now. This module seems to even more interesting than what was expected.
I am looking forward for the upcoming lectures and tutorials. :)
(P.S: Found the website of Institute of Public Relations Singapore. There is this poll stating that 42% of organization actually engages its audience through blogging. Interesting indeed!)
http://www.iprs.org.sg/Web/main.aspx?ID=,0619da6e-7cf2-4a89-88a0-d43432765f0b
http://www.iprs.org.sg/Web/main.aspx?ID=,0619da6e-7cf2-4a89-88a0-d43432765f0b
3 comments:
This is an excellent start to your blogging assessment task. Your insights reveal that you have really thought about the readings' implications. I hope you continue to enjoy the course.
Melanie
Yes, I do agree that technology advancement has indeed served as a good platform for people of different levels to communicate and interact, especially like what you have mentioned, the CEO can communicate with the subodinates he/she may not have the chance to meet at all. However, the use of these technology are not fool-proof. Like discussed in my tutorial, there have been misuse and dishonesty since the readers cannot verify that the people posting are actually who they says they are.
Just some food for thought, I feel that there is still room for improvement and PR practitioners can be the ones to promote issues like integrity and honesty when using PR blogs.
"They are not spinning anything, but providing consumers with more in depth information about products and services. Therefore, a well-structured PR campaign can result in the target market being exposed to more detailed information than they receive with other forms of promotion."
I personally have a different view from yours on PR. From the readings, I think, undeniably to some extent, PR involves some form of information packaging to attract its target publics.
This is examplified in Chapter 1 of the text: "we define public relations as the ETHICAL AND STRATEGIC management ... to achieve SOUND OUTCOMES in a SOCIALLY RESPONSIBLE framework."
This shows that the ethical nature of the job is somewhat subjective, though practitioners try to strike a balance. For instance, most advertisements (eg. slimming ads) involve some form of puffery or another just to meet the objectives of PR practitioners to promote something.
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